Wednesday, July 28, 2010

Mittal unveils 5-storey high mural

Mittal unveils 5-storey high mural at Airtel Centre

Sunil Bharti Mittal, Chairman and Managing Director, Bharti Airtel Group, officially unveiled a 5 storey high mural conceptualized and created by Manav Gupta at the Airtel Centre in Gurgaon, recently. This unique piece of art is co- created by over 3500 employees of the Airtel Centre and thereby encapsulates the collective spirit, innovative minds and creative approach of the employees of the company.

Airtel Centre is a landmark campus in Gurgaon spread over 6, 85,921 sqft of vibrant efficient space. It houses all the businesses of the Group viz. Mobile services, DTH, Enterprise and Telemedia.

Speaking about the creation of the mural, Sanjay Kapoor, CEO, India & South Asia, Bharti Airtel said, “The elements of nature have been woven together to capture the core values of Airtel and highlight the One Airtel Spirit. It is a true reflection of the collective approach & innovative minds of our company. We thank all the Airtel employees who participated in co-creating this mural with Manav Gupta, who has been the "Sutradhar" in channelizing our vision into this mega masterpiece.”

Spread over five floors and towering over 60 feet, the interior of the building has been used innovatively as a canvas to lay out the mega masterpiece.

Manav Gupta, an internationally acclaimed multifaceted painter, poet and performance artist, undertook the goal of creating a contemporary work of art “Tree of life” at the Airtel centre. Under the guidance of Manav Gupta, around 3500 Airtel employees created the mega masterpiece.

The art work is an interpretation of the desire to create and identify with “Multi-dimensional energy & Innovation” themes that one relates to the Airtel brand. Some important elements that weave these myriad hues and help the story unfold are “The Roots” at the foundation of the canvas, depicting how it all started; “The Gaze” which is a reflection of the soul of the organization; “The Peacock” which enthuses about the joy of being; and “The Glow” revealing the path to enlightenment.

Appreciating the involvement and creativity of the Airtel employees, Manav Gupta said, “Every employee at the Airtel Centre has an idiom, an imprint, however small or big, mingling with the painting and that will stay forever on this unique and one of its kind mega canvas at this large campus. With this unique art work, I want to showcase the growth of Airtel as an organization and also highlight the team spirit of the employees.”


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